Sexy by Summer: CrossFit Incite's Annual 8 Week Transformation Challenge

2024 Sexy by Summer Winner: Dylan Lane

You don't have to start out of shape to make a huge transformation. Our 2024 Sexy by Summer Champion, Dylan Lane, was already in pretty good shape when the challenge started. Eight weeks later? He was shredded.

Dylan used the challenge to take an already solid level of fitness and completely dial it in. His before and after photos showed just how much someone's body can change in eight weeks when training, nutrition, and consistency all come together.

His transformation earned him the title of 2024 CrossFit Incite Sexy by Summer Champion.

But Dylan's fitness journey didn't stop when the challenge ended. He continued pushing himself and eventually began pursuing a new challenge outside the CrossFit gym: triathlons.

That's one of the things we love about Dylan's story. Fitness doesn't have to have a finish line. Sometimes getting stronger and fitter inside the gym opens the door to seeing what else your body is capable of outside of it.

For Dylan, that meant taking his fitness from CrossFit Incite into swimming, cycling, running, and the world of triathlon.

Sexy by Summer may have lasted eight weeks. The journey it helped fuel went a whole lot further.

Congratulations to our 2024 Sexy by Summer Champion, Dylan Lane!

Every spring at CrossFit Incite, things get a little more competitive. Sexy by Summer is our annual 8 week transformation challenge, running from April 1 through May 30.

The rules are simple. Members who want to participate throw $20 into the pot and take their official before photos at the beginning of the challenge. Then they have eight weeks to put in the work.

There are no points for lifting the most weight. No points for being the fastest. No requirement to lose a certain number of pounds. And the winner isn't determined by a number on the scale.

At the end of the eight weeks, the winner is chosen based on one thing:

The best overall physical transformation based on the before and after photos.

And the prize?

Winner takes ALL the cash.

2025 Sexy by Summer Winner: Bridget

The 2025 competition had a HUGE prize waiting at the finish line. With CrossFit Incite members throwing their $20 into the pot, the winner-take-all prize grew to an incredible:

$1,140 CASH!

No gift card. No store credit. No trophy instead of the money.

$1,140 in cash.

And after eight weeks of hard work, Bridget was named our 2025 Sexy by Summer Champion! Her before and after photos showed an incredible overall transformation and earned her the entire $1,140 prize.

Congratulations, Bridget! Eight weeks of consistency, training, nutrition, and putting in the work paid off in a pretty awesome way.

It's Not Just a Weight Loss Challenge

One of our favorite things about Sexy by Summer is that this isn't simply a contest to see who can lose the most weight. Two people can weigh exactly the same on May 30 and look completely different than they did on April 1.

That's why we judge the competition based on the overall visual transformation.

The goal is to give members eight weeks to focus on themselves, clean things up, train consistently, make better choices, and see what can happen when those habits start stacking up.

For some people, that means losing body fat. For others, it means building muscle. For many, it's a combination of both.

But regardless of who wins the cash, the real payoff is seeing what eight weeks of consistent effort can do.

What Happens During the Eight Weeks?

Sexy by Summer isn't a special workout program that replaces CrossFit. Our members continue training at CrossFit Incite throughout the challenge. That means coach-led CrossFit classes, strength training, conditioning, functional movements, and workouts that can be adjusted to each person's ability and experience.

The challenge simply gives everyone a little extra motivation to dial things in for eight weeks. And knowing there's a giant pile of cash waiting for the person with the best transformation doesn't exactly hurt.

There's also something different about doing it together. When dozens of people in the gym are chasing the same deadline, people start encouraging each other, sharing their progress, staying accountable, and maybe thinking twice about that decision they're about to make on Saturday night.

It's friendly competition with a pretty serious incentive waiting at the end.

Real Members. Real Results.

The transformations you see on this page aren't stock photos. They aren't models. They're CrossFit Incite members.

They're people with jobs, families, responsibilities, busy schedules, and all the same reasons the rest of us can find to skip a workout or put our goals off until Monday. They trained right here with us in Mesa, Arizona.

That's why we love being able to share these photos. They show what's possible when ordinary people decide to be consistent and put in the work.

And while only one person gets to walk away with the Sexy by Summer cash each year, we're proud of every Incite member who takes the challenge and finishes those eight weeks stronger than they started.

Congratulations again to Bridget, our 2025 Sexy by Summer Champion and winner of $1,140 CASH!

Now the question is: Who's taking the money next year?

Ready to Start Your Own Success Story?

You don't have to wait until April to start making a change. CrossFit Incite has been helping people in Mesa get stronger, fitter, healthier, and more confident since 2012. We have members from Eastmark, Cadence, Queen Creek, Gilbert, and communities throughout the Southeast Valley, with workouts that can be adjusted for beginners through experienced CrossFit athletes.

New to CrossFit?

Start with a Free Intro. Come see the gym, meet a coach, talk about your goals, and we'll show you exactly how to get started.

Already Have CrossFit Experience?

Come Try a Free Class and experience CrossFit Incite for yourself.

CrossFit Incite
7303 S Hawes Rd, Building 6, Suite 134
Mesa, AZ 85212

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